Facebook ads training + weekly live coaching
Get the framework and expert help to manage your own Facebook ads. Put more of your budget into reaching customers—and understand the account before you hand it to somebody else.
See how the Lab works9 courses. Weekly live calls. Built for owners running real businesses.
The testing framework behind the account decisions.
“I learned more in one hour with Jared than I learned from my previous agency who spent $5 million on Facebook ads for my brand.”
A different way to spend the money
That’s $20,000 out the door. Only $15,000 reaches the ad account.
If you’re willing to run the ads, the Lab gives you training and weekly coaching for $499 a month. In that same budget, you have $4,501 more available for ads.
You learn what to test, what the numbers mean and when to leave an ad alone. You have someone to ask when the answer isn’t obvious.
Example · Same $20,000 monthly budget
available for your ad budget
every month
Illustrative allocation using a $5,000 monthly agency fee.
Client accounts managed by Jared
The Lab teaches the testing, creative and account decisions used in real client work.
E-commerce · January → August 2026
They’d been turning ads on and off without a consistent process. Structured testing and fewer reactive changes gave the account room to scale.
Book-a-call business · January → August 2026
The call center had a limit. The job was to get more from the budget. Tracked calls went from 4,155 to 4,981 as monthly spend came down.
How the Scaling Lab works
Testing, creative, copy or the funnel. Open the relevant course and work through the decisions behind it.
You run the account. Use the framework to plan a test, review the results and decide what happens next.
“Is this ready to scale?” “Why are these leads so bad?” Bring your numbers to the weekly live call with Jared and work through what to do.
Your membership includes all 9 courses
From the first creative test to the follow-up after a booked call. Each course tackles a different job.
COURSE 01
Give every test a budget and a decision rule. Know when to cut it, leave it alone or put more money behind it.
COURSE 02
Figure out why an ad worked before you make ten versions of the wrong thing.
COURSE 03
Study the hook, angle and proof behind the ad. Bring the thinking back to your account.
COURSE 04
Give the next batch of creative a job before anyone starts designing.
COURSE 05
Pick the right funnel for your offer before you spend weeks building the wrong one.
COURSE 06
Go past the landing page. Study the checkout, upsells and follow-up that make the whole funnel work.
COURSE 07
Get past surface-level pain points. Write the ad, page and follow-up around what the buyer needs to believe.
COURSE 08
Expensive calls? Empty calendars? Find the stage that needs fixing, with follow-up emails and texts ready to use.
COURSE 09
Own your assets, secure access and build a legitimate backup before a lockout makes it urgent.
Hire an agency when it makes sense
When the business can support a bigger ad budget and you want the day-to-day work off your plate, an agency can make sense.
By then, you’ll understand the testing, the creative and the numbers well enough to ask better questions—and know whether the answers hold up.
The Lab is for owners willing to run the account or work with someone in-house who does.
Join the Ad Manager Scaling Lab
Nine courses give you the framework. Weekly live calls give you a place to work through the decision in front of you. Keep applying what you learn to your own ads.
You or your team run the campaigns and make the ads. The Lab provides the training and coaching to help you make those decisions.
Start with the course that fits what you’re working on. Use the rest as you need it. Bring questions from your account to the weekly live call.
Both. The courses cover testing, creative and copy, with separate material for e-commerce funnels and book-a-call funnels.
Courses + coaching + community
Membership and payment handled on Skool.
January 2026 ↗
August 2026 ↗
January 2026 ↗
August 2026 ↗